{"title":"Kids Brands The Memo","description":"\u003cp\u003eExplore The Memo’s considered edit of the best, most beautiful baby essentials that new parents need. Discover a quality curation of cult brands, gorgeous gifts and handy helpers, to bring excitement and ease to your baby shopping experience.\u003c\/p\u003e","products":[{"product_id":"baby-backpack-55365912-1","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897574641,"sku":"55365920","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/546269f94ead44ff8ed9ca221c6623a3.jpg?v=1789702114"},{"product_id":"daily-carrier-burleigh-55365349-2896","title":"Daily Carrier - Burleigh","description":"\u003cp\u003eA soft, supportive linen baby carrier for everyday comfort and closeness.\u003c\/p\u003e\u003cp\u003eDesigned for simplicity, comfort and style, this carrier supports you and your baby from the newborn stage through toddlerhood. The wide, cross-back straps evenly distribute weight, while the adjustable seat grows with your child. Made from handwoven linen, it's lightweight, breathable and folds down small—perfect for everyday adventures or travel. Use it for front or back carrying as your baby develops. A beautiful, functional choice for confident babywearing.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Wide, cross-back design for comfort\u003cbr\u003e-Grows with baby with adjustable seat\u003cbr\u003e-Front and back carry options\u003cbr\u003e-Folds down small for travel\u003cbr\u003e-Made from breathable handwoven linen\u003cbr\u003e-Includes access to 1:1 babywearing support\u003cbr\u003e \u003cbr\u003eDimensions: One size, adjustable fit (suitable for AU sizes 6‚Äì20)\u003cbr\u003e \u003cbr\u003eAge Suitability: From newborn through to toddlerhood (supports 3.6-15.9kg)\u003c\/p\u003e\u003cp\u003eSafety: Ensure all buckles are fastened securely before use. Always follow safe babywearing guidelines and only use recommended carry positions.\u003c\/p\u003e\u003cp\u003eHand wash or gentle machine wash in cold water. Use a gentle detergent free of brighteners. Hang in the shade to dry and do not store in direct sunlight. As the fabric is used, washed and loved, it will soften and fade, adding more character overtime.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897607409,"sku":"55365357","price":268.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/8852b9b5fcc244e498d126a308ce7fc5.jpg?v=1789702114"},{"product_id":"pram-bag-55366384-182","title":"Pram Bag","description":"\u003cp\u003eA pram caddy that converts to a handbag to a cross body bag.\u003c\/p\u003e\u003cp\u003eDesigned for parents who don’t want to compromise on style or function, this cleverly designed bag transitions effortlessly from pram organiser to cross-body or shoulder bag. Made from soft vegan leather in a timeless colour-ways, it features a removable insert for easy cleaning and thoughtfully placed compartments to keep nappies, wipes, bottles and your own essentials neatly organised. The included velcro straps attach securely to your pram, and when you’re ready to head out solo, join the straps together for a shoulder bag or clip on the cross-body strap and go.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Converts from pram organiser to cross-body or handbag\u003cbr\u003e-Made from soft, durable vegan leather\u003cbr\u003e-Removable insert with multiple compartments for organisation\u003cbr\u003e-Easy magnetic closure\u003cbr\u003e-Adjustability for universal fit for prams\u003c\/p\u003e\u003cp\u003eMaterials\u003cbr\u003e- Vegan leather\u003c\/p\u003e\u003cp\u003eDimensions\u003cbr\u003e- 37cm x 19cm x 12cm\u003c\/p\u003e\u003cp\u003eSimply wipe down with a baby wipe.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897869553,"sku":"55366405","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/629b24b7fd354f229d64f4387e5ba611.jpg?v=1789702114"},{"product_id":"activity-spiral-lalee-sand-55366747-119","title":"Activity Spiral - Lalee Sand","description":"\u003cp\u003eA soft, sensory-rich spiral toy designed to entertain and stimulate your baby.\u003c\/p\u003e\u003cp\u003eA versatile and engaging toy that wraps around cots, car seats, strollers, or prams. Featuring a cuddly Lalee with crinkle sounds, a sensory cactus, a tiny mirror, and Birdee, this spiral offers multiple textures and sounds to stimulate your baby's senses and encourage exploration. Its soft shades of sand with green, blue, and coral red details make it a charming addition to your baby's gear.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e- Stimulates auditory and tactile senses with varied textures and sounds \u003cbr\u003e- Encourages visual development with contrasting colors and a mirror \u003cbr\u003e- Promotes fine motor skills through grasping and exploration \u003cbr\u003e- Easily attaches to various baby gear for on-the-go entertainment\u003c\/p\u003e\u003cp\u003eAge: Suitable from birth (0+ months)\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897836785,"sku":"55366755","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/4e63a203cc6d4ba78a8b90f39e66dbf1.jpg?v=1789702115"},{"product_id":"the-baby-bag-55365365-1","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898066161,"sku":"55365373","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c2627eafabbe42b3bbd33892225f7689.jpg?v=1789702116"},{"product_id":"baby-backpack-55365912-113","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898098929,"sku":"55365939","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/203a2f503d484a40ae655e094ab8f3b9.jpg?v=1789702116"},{"product_id":"teddy-cream-55366763-113","title":"Teddy Cream","description":"\u003cp\u003eA portable organiser that keeps all your changing essentials within reach. For the nursery, the car, the hospital.\u003c\/p\u003e\u003cp\u003eWhen you 're changing a baby, you need nappies, wipes, creams, cloths within reach, fast. The Bunnie Caddie is a portable organiser that holds all your changing essentials, easily divided into nine functional pockets and four removable dividers. A chic nursery essential that can also be moved around the house, a lot of parents also keep a Bunnie Caddie in the car, full of on-the-go essentials like a change of clothes, swimwear, disposable nappy bags, sunscreen, dummies, hand sanitiser and toys. It has a strap and two handles, so you can take it on the go, to overnight stays, picnics, and top tip, into the hospital. It will make you feel SO prepared, knowing everything is in its right place.Made from premium felt fabric and boasting a sturdy base, we love the stylish, practical design. It is finished with leather trim, metal hardware and a two-tone body strap, plus a larger leather pocket with magnetic closure.\u003c\/p\u003e\u003cp\u003eFeatures:\u003cbr\u003e-Generous size with four removable dividers to organise all of your baby needs\u003cbr\u003e-Made from premium felt and durable materials\u003cbr\u003e-Nine functional pockets for additional storage\u003cbr\u003e-Large pocket with stylish leather material and magnetic closure\u003cbr\u003e-Leather base for added durability\u003cbr\u003e-Two-tone stylish shoulder strap for easy transport\u003cbr\u003e-Shipped in dust-proof silk bag that can be used as an everyday tote\u003c\/p\u003e\u003cp\u003eSpecifications:\u003cbr\u003e- Materials: Premium felt, engineered leather and metal hardware\u003cbr\u003e- Colour: Cream felt, tan leather, gold hardware\u003cbr\u003e- Size: (L) 42cm x (H) 21cm x (D) 32cm\u003cbr\u003e- Weight: 0.9kg\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898131697,"sku":"55366771","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/d7cb9d50ec494ea29b441420f2ec2910.jpg?v=1789702116"},{"product_id":"pram-bag-55366384-225","title":"Pram Bag","description":"\u003cp\u003eA pram caddy that converts to a handbag to a cross body bag.\u003c\/p\u003e\u003cp\u003eDesigned for parents who don’t want to compromise on style or function, this cleverly designed bag transitions effortlessly from pram organiser to cross-body or shoulder bag. Made from soft vegan leather in a timeless colour-ways, it features a removable insert for easy cleaning and thoughtfully placed compartments to keep nappies, wipes, bottles and your own essentials neatly organised. The included velcro straps attach securely to your pram, and when you’re ready to head out solo, join the straps together for a shoulder bag or clip on the cross-body strap and go.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Converts from pram organiser to cross-body or handbag\u003cbr\u003e-Made from soft, durable vegan leather\u003cbr\u003e-Removable insert with multiple compartments for organisation\u003cbr\u003e-Easy magnetic closure\u003cbr\u003e-Adjustability for universal fit for prams\u003c\/p\u003e\u003cp\u003eMaterials\u003cbr\u003e- Vegan leather\u003c\/p\u003e\u003cp\u003eDimensions\u003cbr\u003e- 37cm x 19cm x 12cm\u003c\/p\u003e\u003cp\u003eSimply wipe down with a baby wipe.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898164465,"sku":"55366413","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c5e45d50a11243ca9b90793e5f04cd25.jpg?v=1789702116"},{"product_id":"the-baby-bag-55365365-113","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898197233,"sku":"55365381","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/8ad8426617b0447c8ee0f760d8c133b8.jpg?v=1789702117"},{"product_id":"baby-chair-parker-55366421-302","title":"Baby Chair - Parker","description":"\u003cp\u003eA lightweight, fold-up-and-down portable chair to take on outdoor adventures.\u003c\/p\u003e\u003cp\u003eIf you 're heading to the beach, the bush, or just sitting in your backyard in the burbs, these incredibly cute and practical Izimini Baby Camping Chairs are such a great way to keep your baby sitting comfortably, aware and part of the action. Lightweight and easy to fold up and down, take it anywhere in its carry cover, then just add the attachable tray when it 's snack time. We love the fun designs, but most importantly, how safe and comfortable they are for your baby, simply secure them in with the built-in hardness. It also comes with a storage pocket where you can keep some toys, or dinnerware.\u003c\/p\u003e\u003cp\u003eAge Suitability: 6 months - 3 years old (up to 15kg)\u003c\/p\u003e\u003cp\u003eMeasures: 37cm x 30cm x 30cmWeighs 1.9kg\u003c\/p\u003e\u003cp\u003eWipe the fabric with a damp cloth, the tray is machine washable\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898623217,"sku":"55366448","price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/530c0f17eabe46128c22bac5ef705e53.jpg?v=1789702117"},{"product_id":"the-baby-bag-55365365-128","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898655985,"sku":"55365402","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/b132b2bb28a3462ebd7b57fd6ed5db0a.jpg?v=1789702118"},{"product_id":"baby-backpack-55365912-145","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898721521,"sku":"55365955","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/11fd06fed8064b7399a63e745dfeba88.jpg?v=1789702118"},{"product_id":"notes-to-my-daughter-55366851-9666","title":"Notes To My Daughter","description":"\u003cp\u003eA collection of heartfelt notes to guide and connect with your daughter as she grows.\u003c\/p\u003e\u003cp\u003eIt’s not always easy to put into words the values and lessons you want to pass on. This book helps you do that, simply. Each short note offers a moment to reflect on what matters and a way to share that with your child over time. It’s something you can come back to through different stages, helping you have meaningful conversations and stay connected as she grows.\u003c\/p\u003e\u003cp\u003eDimensions: 13cm x 18.2cm\u003c\/p\u003e\u003cp\u003ePages: 176\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898754289,"sku":"55366878","price":29.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c39c879c3ff3469396922a8173ed6304.jpg?v=1789702118"},{"product_id":"baby-chair-parker-55366421-9588","title":"Baby Chair - Parker","description":"\u003cp\u003eA lightweight, fold-up-and-down portable chair to take on outdoor adventures.\u003c\/p\u003e\u003cp\u003eIf you 're heading to the beach, the bush, or just sitting in your backyard in the burbs, these incredibly cute and practical Izimini Baby Camping Chairs are such a great way to keep your baby sitting comfortably, aware and part of the action. Lightweight and easy to fold up and down, take it anywhere in its carry cover, then just add the attachable tray when it 's snack time. We love the fun designs, but most importantly, how safe and comfortable they are for your baby, simply secure them in with the built-in hardness. It also comes with a storage pocket where you can keep some toys, or dinnerware.\u003c\/p\u003e\u003cp\u003eAge Suitability: 6 months - 3 years old (up to 15kg)\u003c\/p\u003e\u003cp\u003eMeasures: 37cm x 30cm x 30cmWeighs 1.9kg\u003c\/p\u003e\u003cp\u003eWipe the fabric with a damp cloth, the tray is machine washable\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898787057,"sku":"55366456","price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/2581cd84b9d24f6cb77d02d39a980830.jpg?v=1789702118"},{"product_id":"the-baby-bag-55365365-135","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898852593,"sku":"55365410","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/a2d82d56a8bc41268e0540bb8d5e100f.jpg?v=1789702119"},{"product_id":"the-baby-bag-55365365-814","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. 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This shusher produces white noise which sounds very similar to what they hear in the womb, helping to ensure a deep sleep.\u003c\/p\u003e\u003cp\u003eAge: Newborn - four months is the most effective (some up to nine months).\u003c\/p\u003e\u003cp\u003eUsage: Fifteen to thirty-minute timer and ten-hour battery life. Adjustable volume control means your baby can get to sleep without keeping everyone else awake. The Baby Shusher has a removable wrist strap to give you the option to carry your baby while putting them to sleep. 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It's lightweight, compact, and wipe-clean with a water-resistant outer that's made from 100% recycled nylon. Whether you're at home, out for the day, or travelling, this mat makes every change smoother and more comfortable for everyone involved.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Padded for baby's comfort\u003cbr\u003e-Water-resistant and easy to clean\u003cbr\u003e-Folds compact for easy transport\u003cbr\u003e-Lightweight and travel-ready\u003cbr\u003e-Machine washable and quick drying\u003c\/p\u003e\u003cp\u003eDimensions: Closed: 25cm (L) x 15cm (W) x 7cm (H) Open: 65cm (L) x 50cm (W)\u003c\/p\u003e\u003cp\u003eDo not use chlorine bleach. Wash gently with mild detergent. 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Requires two LR44 batteries, supplied. When used in water, a red indicator light is signalled for when the water is too hot and a green indicator light for when the water is too cool.The ideal bath temperature for a baby is between 37 - 38 degrees. We rely on this playful thermometer to understand exactly what this feels like and to make sure that babies never get too hot or too cold.\u003c\/p\u003e\u003cp\u003eAge: from zero to two years. 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The wide, cross-back straps evenly distribute weight, while the adjustable seat grows with your child. Made from handwoven linen, it's lightweight, breathable and folds down small—perfect for everyday adventures or travel. Use it for front or back carrying as your baby develops. A beautiful, functional choice for confident babywearing.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Wide, cross-back design for comfort\u003cbr\u003e-Grows with baby with adjustable seat\u003cbr\u003e-Front and back carry options\u003cbr\u003e-Folds down small for travel\u003cbr\u003e-Made from breathable handwoven linen\u003cbr\u003e-Includes access to 1:1 babywearing support\u003cbr\u003e  \u003cbr\u003eDimensions: One size, adjustable fit (suitable for AU sizes 6 - 20)\u003cbr\u003e \u003cbr\u003eAge Suitability: From newborn through to toddlerhood (supports 3.6-15.9kg)\u003c\/p\u003e\u003cp\u003eSafety: Ensure all buckles are fastened securely before use. Always follow safe babywearing guidelines and only use recommended carry positions.\u003c\/p\u003e\u003cp\u003eHand wash or gentle machine wash in cold water. Use a gentle detergent free of brighteners. Hang in the shade to dry and do not store in direct sunlight. 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White noise helps by mimicking the gentle, muffled sounds your baby heard in the womb. It 's similar to being underwater, which is why it 's so soothing. As your baby grows, it continues to be a comforting cue, helping link their sleep cycles and drown out household noise. For parents wanting a calm sleep environment at home or on the go, the Drift Away White Noise Machine is ideal. It comes with seven clear, gentle sleep sounds designed to promote deep, restorative sleep by masking disruptive sounds. Lightweight and rechargeable (with a battery life of 48 hours!), you can take it in the pram, car, or anywhere your baby needs to settle. At home, leave the Ergo Pouch White Noise Machine in the nursery and use the soft LED light with three settings, perfect for overnight nappy changes and feeds. 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It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. Wash in cold water using a mild detergent liquid or powder.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900163313,"sku":"55366114","price":200.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/6c5701110dd24370b4e14000f03dc5f8.jpg?v=1789702125"},{"product_id":"fairy-garden-push-along-butterfly-55365154-9666","title":"Fairy Garden Push-along Butterfly","description":"\u003cp\u003eA wooden push-along butterfly that flaps its wings as your little one walks.\u003c\/p\u003e\u003cp\u003eEncourage those first steps with a little magic. This push toy brings the Fairy Garden to life as the butterfly's wings flap up and down with every push, inspiring movement, imagination and joy. Made from durable wood with rubber wheels, it helps develop gross motor skills while turning daily strolls into fairy-filled adventures.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003eWings flap with every step to delight and engage-Encourages walking and gross motor development-Durable wooden construction with rubber wheels-Part of the whimsical Fairy Garden collection\u003c\/p\u003e\u003cp\u003eMaterials:Wood\u003c\/p\u003e\u003cp\u003eDimensions: 14cm x 12.1cm x 59.2cm\u003c\/p\u003e\u003cp\u003eAge Suitability: 18 Months +\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900196081,"sku":"55365162","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/98b643e338ae48caacf1bfda3053349c.jpg?v=1789702125"},{"product_id":"cosy-pram-liner-and-harness-protector-berry-jam-55367993-968","title":"Cosy Pram Liner And Harness Protector - Berry Jam","description":"\u003cp\u003ePadded seat and harness cover that protects your pram seat from wear and tear.\u003c\/p\u003e\u003cp\u003eThis padded pram liner and harness cover will add an extra layer of comfort (and colour!) to your pram, while keeping it protected from the daily grind. 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Designed for comfort and sustainability, this mat features intricate cross dart stitches and a luxurious velvet trim border for added elegance. With its generous surface area, it provides the perfect place for both imaginative play and relaxing downtime. Let your little one explore and unwind in style. It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. Wash in cold water using a mild detergent liquid or powder.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900392689,"sku":"55366122","price":200.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/55fbb59ef6bf4a06a17a33bc99322147.jpg?v=1789702126"},{"product_id":"tea-set-55365533-9666","title":"Tea Set","description":"\u003cp\u003eA charming 12-piece wooden tea set to spark imaginative play.\u003c\/p\u003e\u003cp\u003eThis tea set brings the delight of high tea to little ones. With a teapot, sugar bowl, milk jug, tray, cups, saucers, teaspoons, a slice of lemon and a mint leaf, it encourages pretend play, social interaction and language skills.\u003c\/p\u003e\u003cp\u003eWhat's Included: Teapot with lid, milk jug, sugar bowl with lid, tray, 2 cups, 2 saucers, 2 teaspoons, lemon slice, mint leaf\u003cbr\u003eBenefits:\u003cbr\u003e- Supports imaginative \u0026amp; social play\u003cbr\u003e-Encourages language development\u003cbr\u003e-Combines multiple role-play elements in one set\u003c\/p\u003e\u003cp\u003eMaterials: Wood, painted with non-toxic, water-based paints\u003c\/p\u003e\u003cp\u003eDimensions: 27.4cm x 17.9cm x 9cm\u003c\/p\u003e\u003cp\u003eWeight: 0.785kg\u003c\/p\u003e\u003cp\u003eAge Suitability: 2+\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900425457,"sku":"55365541","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/85fe6217915b4a169155881323bc915a.jpg?v=1789702126"},{"product_id":"all-covered-smock-bib-broc-rock-green-55368013-358","title":"All-covered Smock Bib - Broc Rock Green","description":"\u003cp\u003eA waterproof bib for less mess, more fun, when starting on solids.\u003c\/p\u003e\u003cp\u003eWhen you start your baby on solids, it can get messy, and wet! Get ful outfit protection with this generously sized waterproof smock bib. With secure snap button closure and a front pocket to catch extra spills, simply slip on at mealtimes to cover all bases.\u003c\/p\u003e\u003cp\u003eBENEFITS: \u003cbr\u003e- Oversized with elastic cuffs\u003cbr\u003e- Machine washable\u003cbr\u003e- Waterproof\u003cbr\u003e- Front pocket\u003cbr\u003e- Button closure\u003c\/p\u003e\u003cp\u003eSIZE: Medium 6 months-3 years. Measures 45cm L x 84cm sleeve\u003c\/p\u003e\u003cp\u003eAGE: 6 months+\u003c\/p\u003e\u003cp\u003eMachine wash 30 degrees. Dry flat in shade. Do not tumble dry. Do not iron. Do not dry clean. Do not bleach. Wash with similar colours. Press buttons closed prior to washing. Between washes, wipe down with a damp cloth.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900458225,"sku":"55368021","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/605d25964aa348c4a14994573e01ef0f.jpg?v=1789702126"},{"product_id":"play-mat-55365170-174","title":"Play Mat","description":"\u003cp\u003eAn extra-large and super soft padded play mat.\u003c\/p\u003e\u003cp\u003eFun, plush and extra large, this play mat is crafted with care from OEKO-TEX cotton twill and filled with an eco-friendly wadding made from recycled polyester fibres. Designed for comfort and sustainability, this mat features intricate cross dart stitches and a luxurious velvet trim border for added elegance. With its generous surface area, it provides the perfect place for both imaginative play and relaxing downtime. Let your little one explore and unwind in style. It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eSize: 115 x 115 cm.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. Wash in cold water using a mild detergent liquid or powder.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900523761,"sku":"55365197","price":180.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c917d6053b7a44e7b648dfe2a6bdb91b.jpg?v=1789702127"},{"product_id":"all-covered-smock-bib-fruit-salad-green-55368048-358","title":"All-covered Smock Bib - Fruit Salad Green","description":"\u003cp\u003eA waterproof bib for less mess, more fun, when starting on solids.\u003c\/p\u003e\u003cp\u003eWhen you start your baby on solids, it can get messy, and wet! Get ful outfit protection with this generously sized waterproof smock bib. 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It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. Wash in cold water using a mild detergent liquid or powder.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900720369,"sku":"55366130","price":200.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/6cefcd0eb5f74c8396d0fd863c96bbba.jpg?v=1789702127"},{"product_id":"play-mat-55365170-9395","title":"Play Mat","description":"\u003cp\u003eAn extra-large and super soft padded play mat.\u003c\/p\u003e\u003cp\u003eFun, plush and extra large, this play mat is crafted with care from OEKO-TEX cotton twill and filled with an eco-friendly wadding made from recycled polyester fibres. Designed for comfort and sustainability, this mat features intricate cross dart stitches and a luxurious velvet trim border for added elegance. With its generous surface area, it provides the perfect place for both imaginative play and relaxing downtime. Let your little one explore and unwind in style. It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eSize: 115 x 115 cm.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. 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The bowl and plate will suction onto your bench, table or baby’s highchair to help keep meals where you want them (they all try to throw their bowl across the room at some stage), and the whole set is dishwasher safe (on the top shelf).\u003c\/p\u003e\u003cp\u003eWHAT'S INCLUDED:\u003cbr\u003e- Silicone divider plate\u003cbr\u003e- Silicone suction bowl\u003cbr\u003e- Silicone fork \u0026amp; spoon\u003cbr\u003e- Silicone straw cup\u003cbr\u003e- Silicone bib\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Everything you need to start solids\u003cbr\u003e-Durable\u003cbr\u003e-Easy to clean\u003cbr\u003e-bowl and plate suction to surfaces\u003c\/p\u003e\u003cp\u003eAGE: 6 months+\u003c\/p\u003e\u003cp\u003eMATERIAL: BPA-free, PVC-free food grade silicone.\u003c\/p\u003e\u003cp\u003eWash before use. Always wash immediately after each use. Wash in warm water with mild detergent. Do not clean or allow contact with solvents or harsh chemicals. Avoid using abrasive pads and cleaners. 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Silicone is soft, yet durable and shatter-proof, easy for little hands to grip and discover textures and flavours on their own terms. The bowl and plate will suction onto your bench, table or baby’s highchair to help keep meals where you want them (they all try to throw their bowl across the room at some stage), and the whole set is dishwasher safe (on the top shelf).\u003c\/p\u003e\u003cp\u003eWHAT'S INCLUDED:\u003cbr\u003e- Silicone divider plate\u003cbr\u003e- Silicone suction bowl\u003cbr\u003e- Silicone fork \u0026amp; spoon\u003cbr\u003e- Silicone straw cup\u003cbr\u003e- Silicone bib\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Everything you need to start solids\u003cbr\u003e-Durable\u003cbr\u003e-Easy to clean\u003cbr\u003e-bowl and plate suction to surfaces\u003c\/p\u003e\u003cp\u003eAGE: 6 months+\u003c\/p\u003e\u003cp\u003eMATERIAL: BPA-free, PVC-free food grade silicone.\u003c\/p\u003e\u003cp\u003eWash before use. Always wash immediately after each use. 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Made from handwoven linen, it's lightweight, breathable and folds down small—perfect for everyday adventures or travel. Use it for front or back carrying as your baby develops. A beautiful, functional choice for confident babywearing.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Wide, cross-back design for comfort\u003cbr\u003e-Grows with baby with adjustable seat\u003cbr\u003e-Front and back carry options\u003cbr\u003e-Folds down small for travel\u003cbr\u003e-Made from breathable handwoven linen\u003cbr\u003e-Includes access to 1:1 babywearing support\u003cbr\u003e \u003cbr\u003eMaterials: \u003cbr\u003e \u003cbr\u003eDimensions: One size, adjustable fit (suitable for AU sizes 6 - 20)\u003cbr\u003e \u003cbr\u003eAge Suitability: From newborn through to toddlerhood (supports 3.6-15.9kg)\u003c\/p\u003e\u003cp\u003eSafety: Ensure all buckles are fastened securely before use. 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Use a gentle detergent free of brighteners. Hang in the shade to dry and do not store in direct sunlight.As the fabric is used, washed and loved, it will soften and fade, adding more character overtime.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777901474033,"sku":"55365277","price":145.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/a0b33c1a5eaf4d5ca4f7b8469290df80.jpg?v=1789702130"},{"product_id":"very-clever-non-slip-bath-mat-55368101-382","title":"Very Clever Non-slip Bath Mat","description":"\u003cp\u003eSturdy suction at bath time, to prevent your baby slipping and sliding.\u003c\/p\u003e\u003cp\u003eG'day, grip! No slipping and sliding, this silicone mat suctions to your bath tub to form a non-slip base. 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